Selling successfully during lockdown
Sometimes you just know you’ve found the perfect place before you even see it! With Covid-19 Alert Level 4 restrictions in place, a pre-auction offer was made on 12 Balliol Drive in Tawa, by buyers had not yet had a chance to view the property in person.
Here’s how we made the Zoom auction work so well.
The property went live prior to lockdown, with great quality photos, a video tour, and reports and documents already available. Having conducted two open homes at the beginning of the campaign, there was a good amount of serious interest. During lockdown, buyers could carry out their due diligence remotely. With the property being well-presented and in great condition, buyers could have confidence despite being unable to access the property.
It’s no surprise that this property was popular. Sunny, sheltered and functional, this family home has a page long list of recent improvements.
Purchased through Harcourts two years prior, the vendors understood and trusted the auction process. Despite needing to adapt to move everything online, their trust did not waver.
A pre-auction offer was submitted by a buyer, giving the team only 48 hours notice to pull together a Zoom auction. It was a real team effort that achieved a fantastic result!
When auctioneer Darryl Harper describes the Zoom auction process, he uses the words ‘as per normal’ regularly. For those who are familiar with our auction processes, much of it stays the same.
The auctioneer runs through the paperwork and property description before asking for an opening bid. Despite a slight digital delay, the bidding process runs the same way. The current bid appears on the screen, and the auctioneer announces when reserve is met.
For buyers, the main difference is being able to see the faces of their competition. This gives them extra insight into their bidding intentions. In a busy auction room, they may instead see the back of a head or only hear their voice.
Due to the open and transparent nature of auctions, paired with seeing each other’s faces on camera, buyers were given the confidence and reassurance that they weren’t overpaying, if someone else saw the value that they could.
It was a fantastic result for the vendors who are moving north, with the property selling for 75% above RV. Bought by first home buyers with young children, we’re so pleased for their auction success.
During lockdown, Zoom allowed us to achieve what was required – selling property successfully. Moving forward well equipped, we are focused on providing the best level of service to our vendors and buyers, as per normal. Whether we’re in lockdown or you’re buying or selling from out of town, we can guarantee that the same seamless service will be on offer from our team of auction specialists.
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